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Omnichannel Experience Partner


General Information

Job Advert Title
Omnichannel Experience Partner
Function/Business Area
Data & Analytics
Digital Channel Optimisation
Employment Class


Omnichannel Experience Partner

About Astellas

At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others

Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.

Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.

We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.

Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.

About This Job

As the Omnichannel Experience Partner, you'll be integral to optimizing customer engagement. Working closely with brand and therapeutic areas, your role focuses on seamlessly integrating omnichannel strategies in one of the above-mentioned markets. \

Collaborating with commercial teams, you'll enhance operational processes, requiring a mix of technical proficiency, process understanding, and analytical skills. Your scope is dedicated to the cluster, where you'll leverage your operational knowledge to align with strategic objectives.

This position offers a unique opportunity to shape the omnichannel landscape, driving impactful customer experiences and reinforcing our commitment to excellence in every customer journey.

Key Responsibilities:

  • Lead local market commercial teams in digital transformation for omnichannel capability and operational expertise to enhance customer engagement and experience.
  • Facilitate 1:1 and 1: few knowledge sharing, coaching, and application of omnichannel digital product planning frameworks, subject expertise, and resource allocation modeling for in-market teams.
  • Drive brand performance within the cluster and market in collaboration with commercial teams, aligning efforts with OSO KPIs and other omnichannel objectives.
  • Embed capabilities in affiliate businesses, including channel goal definition, content creation, customer journey mapping, campaign calendar, and measurement.
  • Contribute to objective market performance assessments for designated brands/businesses, creating and implementing action plans for underperforming markets.

Essential Knowledge & Experience:

  • Solid experience within pharmaceuticals, healthcare, and/or multinational corporation with global operations and local footprint.
  • Brand marketing experience including digital strategy, digital marketing, and other multi-channel and content creation roles.
  • Results oriented individual who can see gaps in delivery and knows how to bring solutions that enhance effort and operation.
  • Communication and presentation skills including the ability to influence.
  • Demonstrated strategic thinking, effective decision-making, and the ability to lead and contribute to high-level presentations and discussions.

Preferred Experience:

  • Omnichannel design experience within FMCG and/or other content rich marketing industry.
  • Digital transformation experience and/or other coaching and consulting/advisory type roles enabling others to learn and grow from your experience.
  • Previous use of marketing automation technology and/or agency experience.
  • Experience within oncology and other specialty brands.


  • Bachelor’s degree or equivalent.

Additional information

  • This is a permanent full-time position.
  • Position is based in one of the cluster locations: Benelux, Ireland, and Nordics.
  • This position follows our hybrid working model. Role requires a blend of home and at minimum 2 working days in the respective local office. Flexibility may be required in line with business need.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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