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Brand Manager

Amersfoort, Netherlands

Job description

Site Name: Netherlands - Amersfoort
Posted Date: Nov 9 2023

Job Purpose:

We are ViiV Healthcare – the only pharmaceutical company focused on solely on HIV therapeutic area.

Our mission is to leave no patient behind and currently we are looking for a creative & hungry Brand Manager who will enjoy and strongly support bringing our innovative product portfolio to the Dutch market.

The brand manager role is one of the most interesting, critical and enriching roles in ViiV Netherlands and involves among others:

Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery

Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio

Localise & execute the global strategy into a strong local plan allowing to maximise the suitable PWH (according to SMPC) to get the opportunity to benefit from the ViiV portfolio.

Your responsibilities:

  • Insights gathering : Perfectly understand the Dutch HIV market environment and the needs of different stakeholder groups
  • Localise Global campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
    • Actively participate in internal and external networks to gain therapy area and brand insights, including building effective working relationships with healthcare professional
  • Cross functional team leadership:
    • -Develop and lead implementation of a strong cross-functional brand plan
    • -Determine the type, sequencing and frequency of the promotional mix for allocated customer groups, and fully utilise a range of channels as appropriate e.g. digital marketing
    • -Assure relevant input from other functions PCA, Medical, Commercial, Digital to enrich the brand strategy and lead the implementation
  • Marketing strategy development (aligned with EU where possible) and campaigns implementation
    • Gather and consolidate commercial and medical input from NL customer facing employees to inform brand content development
    • NL project lead for implementation of :
      • the NL in-line brand tactical plans
      • implementation of campaign material and activities in NL
      • the implementation of EU best practices in the NL
  • Effective management of agencies to deliver communication objectives by brand ensuring quality, timings and budgets are all met effectively
  • Budgeting and cost-consciousness
  • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Continuously looking for opportunities to learn, build skills and share learning.
  • Sustaining energy and well-being
  • Building strong relationships and collaboration, honest and open conversations.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • Minimum of 2 to 3 Y of marketing experience in pharmaceutical marketing experience (specialty TA preferred, ideally HIV area), additional sales experience preferable
  • Dutch pharmaceutical market specifics understanding
  • Experienced in multichannel and shapping customer journey
  • Can do attitude, think out of the box mindset
  • Strong team player
  • Fluent in English, Dutch speaking.
  • Level of education: Master in Business, Medical, Pharmacy, Biology
  • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Continuously looking for opportunities to learn, build skills and share learning.
  • Sustaining energy and well-being
  • Building strong relationships and collaboration, honest and open conversations.

Preferred Qualifications :

If you have the following characteristics, it would be a plus:

  • Strong communication and influencing skills with the ability to work collaboratively with key opinion leaders
  • Strong project management skills with an ability to lead multiple projects across a x-functional team
  • Strong customer focus with an ability to develop, leverage customer insights and translate them into tactics
  • Strong commercial acumen

Why ViiV?

ViiV Healthcare is a global speciality HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count.

We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition.

We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring.

But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 38 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.

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