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Director, Global Marketing - Companion Animal, Veterinary Marketing

Boxmeer, Netherlands; Rahway, United States

Job Description

The Companion Animal (CA) Business unit leads strategy development and execution across markets throughout the world. It drives global marketing strategies and activities to drive successful key company CA launches and maximizes the value of in-line products. Our company's Animal Health has a very robust pipeline of new products and initiatives providing customer benefits and driving business growth .

A range of our current portfolio are leaders within their respective categories in the Companion Animal health market.

In this new position, the Director, Veterinary Marketing develops the communications plans and manages creative development process for tactics targeted for the audience. The incumbent will aim at providing and capturing the most value of launches at customer level.  Efforts are aligned with strategic guidance set at franchise level integrating region/key market needs with the Regional Directors to execute tactics to pet owners and influencers.

You will have responsibility to direct and create the cross-portfolio marketing campaigns to Veterinary audiences and channel partners to be implemented within regions and key markets through digital, traditional, and face-to-face deployment. The incumbent will bring proven marketing communications, business, and selling experience to influence target audience behavior by leveraging key customer learnings to build a customer centric experience and ensure successful global strategic launches of major new innovative products and cross portfolio initiatives. Incumbent will aim at providing assets and tools to capture the most value of launches at customer level.

This position will also support the activities aiming at providing one integrated approach of our portfolio including Bio Pharma and Technology solutions.

The Director, Veterinary Marketing, reports directly to the Executive Director, Global Customer Marketing & Commercial Execution and supports the implementation of multi-million dollar marketing campaigns across the globe

This position is an essential interacting and influencing at all levels of the company as needed (including Senior Executives) to ensure optimized and successful Companion Animal strategic launches.

Primary Activities:

  • Drive a successful marketing tactics for major product launches with clear and aligned objectives and success metrics, differentiated product positioning and a solid launch plan.

  • Accountable to direct and develop communications and tactical marketing plans for communications B2B activities including digital media, sales aids, conferences, etc.

  • Sets goals, defines tactics, and develops content for assets & tools for executing campaign initiatives to veterinary audiences and channel partners by field representatives.

  • Communicate, collaborate, and align actions with key stakeholders to align the organization on core marketing launch tactics and address local launch and post-launch needs.

  • Provide project team leadership to ensure successful implementation to support product launches throughout the world.

  • Collaborate closely with marketing franchises, regional marketing and digital enablement to provide impactful materials for regional/market deployment and closed loop marketing processes.

  • Lead veterinary and customer marketing initiatives to educate and build to impact behavior

  • Work with the Technical colleagues to define overall strategy including KOL to support key messages, especially for new product launches.

  • Use data platforms and products to drive iterative change as necessary to drive measurable results.

  • Orchestrate Veterinary monitoring processes to track implementation of key launches and solve conflictive situations.

  • Lead Global omnichannel strategy and high-level journeys targeting pet Veterinarians and channel partners.

  • Drive the creation of campaign assets, in coordination with franchise marketing strategies and regional/key market input.

  • Collaborate with market to develop plans to target communication at different stage of the brand funnel and adapting for different customer segments.

  • Work with the Digital enablement teams to develop detailed execution journeys and omnichannel operational strategy to reach identified targets.

  • Develop launch campaign communications assets based on marketing franchise campaign and key messages to optimize marketing resources and implementation flow.

  • Direct communications agencies and lead the content development to differentiate our brands.

  • Provide team leadership to ensure successful implementation of targeted initiatives throughout the world.

  • Orchestrate Veterinary and Channel monitoring processes to track implementation of key launches and solve conflictive situations.

Education

  • Bachelor’s Degree; Preferred: Master’s Degree, MBA or Advanced degree in marketing, advertising, sales communications, or promotion.

Required experience & Skills:

  • Minimum of 10 years of broad work experience in marketing (communications, brand, product, channel, operational) and related sales support activities

  • B2B and B2B2C marketing, sales, and business experience to influence marketing and sales team members throughout the world is essential.

  • Strong life science, Veterinary medicine, animal science, and/or medical marketing experience is highly preferred.

  • Successful track record to create the best performing tactical B2B and B2B2C communication initiatives targeting medical professionals and consumers.

  • Proven leadership and marketing experience of global successful product launches with measured results with set of clear metrics

  • Demonstrated management of A&P budgets supporting across multiple initiatives.

  • Digital marketing acumen and experience especially in lead generation and conversion.

  • Excellent ability to manage workflow with regional and local markets.

  • Familiarity of the Animal Health industry or related industry, marketing, and commercial Operations.

  • People management experience preferred.

  • Experience in creating, defining, and leveraging segmentation, positioning, messaging, go-to-market, and lifecycle strategies based on market research, competitive analysis, and an unwavering focus on the customer.

  • Managing and executing the product and launch communication plans to drive revenue.

  • Monitoring performance metrics that yield improved performance including revenue, pricing, forecasting, sales cycle, markets, and sales opportunity targets.

  • Interpersonal skills that will help in developing and building strong internal and external relationships with key stakeholders to collaborate and drive results for business unit.

  • Ability to challenge and drive the organization towards the success of a project.

  • Ability to work in matrix organization and work with people across multiple time zones, functions, and locations.

  • Excellent written and verbal communication and presentation skills.

  • Good coach, and collaborator with the ability to develop high quality working relationships both internally and externally.

  • Able to travel up to 20% of time including to different countries.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).  Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.  This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected salary range:

$164,800.00 - $259,400.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here .

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

05/31/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.


Job Posting End Date: 05/31/2024


A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.


Requisition ID: R295303

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