Customer Marketing Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Within Bayer, we're changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy

Customer Marketing Manager

The Customer Marketing Manager drives the development and execution of the integrated customer campaigns , promotional activities to drive sales and profitability, d rives customer retention, satisfaction, and loyalty through targeted marketing initiatives, s teers effective launch of NVIs and development of Value Propositions and e xecutes the marketing campaign and manages the right marketing mix.

YOUR TASKS AND RESPONSIBILITIES

• Campaign planning (timing, message, target audience) and support based on cross-functional input and prioritization within the squad.
• Lead Pricing discussions and alignment within the Commercial Team . Manage annual price increase process, local price list implementation.
• Lead MFP process and implementation supported by GTN monitoring and analysis.
• Support customer facing squads in event organization, promotional activities, advertising etc.
• Work closely with other departments such as sales, product development, and customer support to ensure alignment of marketing efforts with overall business goals and objectives.
• Execute Customer segmentation to identify priorities.
• Coordinatine  crossfunctionally NVI/ME launch planning and value proposition creation (launch report, gameplan, VAC, NVP, FC, photo, video)- LeX.
• Co-promotion and branding activities with CP to provide integrated solutions.
• Ensure consistency and diligent use of corporate guidelines in branding and institutional image.
• Create relevant content following customer journey and manage the available digital channels.
• Managing marketing budget.
• Public Relations activities (cooperation with media).

WHO YOU ARE

• University degree ( BA or Master or equivalent) preferably in Marketing.
• 5 + years of commercial experience.
• Customer oriented mindset.
• Demonstrates influencing skills to efficiently lead projects.
• Result- oriented – focus on outcome.
• Excellent communication and pesentation skills.
• Working in cross-functional teams - Co-creation mind set.
• Proactivity and hands on style.
• Analytical capabilities.
• Fluent English.

WHAT BAYER OFFERS YOU

As a modern employer, we take care of our employees and help them find a balance between career development opportunities and personal life planning. We offer our employees a wide range of career prospects, a modern working environment and competitive compensation. Bayer employees benefit from great employment conditions, such as:

• A competitive salary based on a 40-hour workweek, depending on your education and work experience
• An additional 8% holiday allowance, year-end premium, and a bonus (based on company results)
• 34 days of leave
• You can work remote
• A solid retirement plan and bicycle lease plan
• An inspiring working environment with professional and committed colleagues
• A successful innovative organization with international career possibilities
• Challenges and possibilities to learn and to develop

INTERESTED IN THIS VACANCY?

Are you looking for a new challenge? Apply online by sending us your resume and cover letter. Do you have a question, or do you want to learn more about the position? You can always contact Klazien Flapper via Klazien.flapper.ext@bayer.com.

What can you expect? The application process consists of a phone screening, a personality questionnaire and reasoning test and an interview with the recruiter and hiring manager.

Do you want to know more about what our people do at Bayer? https://www.bayer.com/en/nl/career/our-people#489796 and follow us via #TeamBayerBenelux!

YOUR APPLICATION

Do you want to work in a place where you can be just YOU? Your unique personality, background and talents help build a strong, diverse and inclusive Bayer. So join us! Be You, Be Bayer.

Location:

Netherlands : Netherlands : Bergschenhoek

Division:

Crop Science

Reference Code:

832140