Regional Marketing Lead, Obesity & MASH

WHO ARE WE?

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

THE OPPORTUNITY

Are you passionate about Marketing & Pharma and want to work with an energetic team that values innovation? Look no further, this will be your next career step! We are seeking a highly motivated and passionate Regional Marketing Lead, Obesity & MASH who is ambitious and talented to undertake an exciting leadership role.

You will be accountable for the regional marketing plans, playing a key role by leading the overall brand strategy in the region and execution within the assigned Survodutide asset team.

As the marketing asset team member, you will drive the strategic direction for the brand and collaborate with other functional leads (specifically Medical and Market Access) to ensure that a cross-functional strategic approach is adopted through the organization and that the right activities are conducted to drive success and to achieve our goals.

You will have the opportunity to make a serious impact on our Regional Marketing Team! - join us and bring your knowledge, passion and energy!

This is a hybrid position based in Amsterdam, and you will report directly to the Head of Therapeutic Area CRM, Human Pharma MIDI. 

Please send your application before March 9th. 

YOUR KEY RESPONSIBILITIES

• Lead the creation and implementation of the brand plan within the TA, in alignment with market needs and developments, including integrated customer plans, omni-channel activities, content development, launch readiness and training.
• Define financial goals and TA KPIs in consultation with management. Proactively identify opportunities based on current performance and market trends
• Drive forecasting process, budget planning process and budget management.
• Analyze relevant data to find opportunities for improvement, to inform decision-making, and to track the success of marketing assets, consumer interaction and market dynamics.
• Establish priorities across customer segments and ensure an optimal mix of customer-facing and non-customer-facing channels, including targeting, segmentation, and content integration within non-customer-facing channels.
• Lead and inspire the regional and country marketing teams by managing talent and performance management activities.
• Drive optimal cross-functional coordination and communication within the region, countries and corporate.

WHAT YOU SHOULD BRING TO THE TEAM:

• Minimum 5 years of experience in a similar role and experience in leading teams.
• Master’s Degree (e.g., MBA, MSc) in Pharmacy, Medicine / Business Administration
• Drives business success and accountability within team and possesses strong strategical and analytical skills
• Excellent communication skills in English (speaking and writing)
• Financial savvy and the ability to interpret and apply crucial financial information to make better business decisions.
• Solid Medical and Scientific understanding.
• Knowledge of platforms, customer insights and relevant tools, omnichannel and or consumer marketing experience.
• Strong in influence and persuasion abilities and a team-oriented outlook.
• Experience working in an international environment.

Must Be Strong in:

 Strategic business and marketing acumen:

Capable of transforming data into usable insights to maximize brand messaging, marketing assets, consumer engagement/satisfaction, alter strategies, and inform decision-making.

Develops individuals & builds effective teams:

• Strives to create productive teams by developing existing staff and bringing in new talent to address any skills gaps.
• Acknowledge and promote diversity and inclusion within one's own team to achieve better levels of creativity

Change Management & drives transformation:

• Ability to manage change and uncertainty while fostering change through the development of a shared vision

Application of Omnichannel & Consumer experience:

• Foster omnichannel & Consumer mindset in the team for an optimal customer experience and decision making based on data responding to business needs.  

WHAT WILL YOU GET IN RETURN? 

 Next to working in a Global Top Employer certified company that offers you the opportunity to develop and challenge yourself while learning from a fast-paced environment of our European MIDI region: 

• Be part of a wellbeing-oriented organization (Premium access to Headspace, OpenUP and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being) 
• Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium (languages + training programs) and our Virtual Campus Lifelong learning at our Virtual Campus | Boehringer Ingelheim (boehringer-ingelheim.com) 
• A competitive salary range based on seniority and skills.
• Green mobility package where you get compensated even for cycling to the office – which is an inspiring, sustainable (platinum-certified) building  
• Hybrid workplace model – flexibility to work from home within the respective country and the office and 31 vacation days to re-energize 
• Option to temporarily work from abroad for a limited period (up to 30 working days) - if applicable. 

WHAT’S NEXT?

We are looking forward to receiving your application! We will then have a look at your CV and cover letter. If we see a match, we will invite you for a video call or a face-to-face interview. 

Please send your application before March 9th.

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.