At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Product & Solution Partner |  B2C Marketeer

Roche Diagnostics, Almere

Are you ready to be at the forefront of the future of Diagnostics? We are seeking a visionary and driven professional to join the Roche Diagnostics Netherlands Near Patient Care Network as the B2C Marketeer. This is a critical role to help us pioneer the next era of diabetes management and establish our long-term success in the direct-to-consumer space.

The primary responsibility is to lead the implementation of impactful, multi-channel marketing tactics for our Continuous Glucose Monitoring (CGM) Solution, ensuring both local and global success. You will also be instrumental in developing and shaping our future B2C commercial marketing strategy across the entire product portfolio. Furthermore, you will serve as a vital internal champion, driving the necessary change management to foster a B2C mindset and accelerating growth as diagnostics increasingly move directly into the hands of patients.

We are searching for a highly motivated and experienced marketeer who possesses strategic acumen and execution excellence. The successful candidate must excel in cross-functional collaboration, serving as the connective tissue between teams (sales, medical affairs, regulatory, finance) to ensure a cohesive and synchronized go-to-market approach. Visibility, effective communication, and the ability to drive organizational change are key to securing a leading position in this highly competitive space.

Your Responsibilities

• Drive commercial impact by designing and implementing effective B2C marketing strategies and tactics, taking the lead on key executions.

• Maximize solution uptake and channel activation through cross-functional collaboration.

• Inspire the NPC team, fostering clarity, focus, and strong collaboration.

• Develop and maintain relevant stakeholder networks.

• Accelerate growth by developing new, sustainable business models.

What we'll be looking for:

You're someone who shapes their own development, is eager to learn, and thrives in a collaborative, international environment. You view job descriptions as a launchpad for creating value — not a boundary.
You’ll likely recognize yourself in these qualities:

• Proven experience in IVD B2B & B2C marketing & communication (5+ Years)

• Solid understanding of (omni) channel activation and traditional media

• Strong collaboration skills across marketing, commercial, medical and customer service teams

• A positive, team-oriented mindset with a growth orientation

• Good communicator, fluent in English and Dutch

Why Roche?

We are looking for someone who wants to learn, grow and develop and to do so we offer you an organization where we encourage you to experiment, make and learn from your mistakes and build meaningful relationships. We won’t decide what your path will be, you will be the decider of that and we will support you in your journey.

This is what you get from us

• A dynamic market leading company with growth opportunities both nationally and internationally

• A great place to work, have fun and in the meantime have impact on patients lives

• Our employees are at the center of everything we do, we work in an agile environment where people are empowered

• Being part of a co-creative, diverse and open minded marketing organization

• Diversity & inclusion is in our heart. We welcome you to bring yourself to work

• Opportunities to develop yourself both on and off the job, we invest in our people

• Competitive compensation and benefits including a half 13th month, performance based bonus, a lease car and participation in our stock program.

Want to know more about this role? Do not hesitate to reach out to us! If you are interested, feel free to apply using the apply now button. If you want more information, please contact our Talent Acquisition Partner, Matthijs van Heusden at matthijs.van_heusden@roche.com .

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.