Marketing Team Leader AH

WHO ARE WE?

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

THE OPPORTUNITY

As the E‑retail & Platform Manager, you will play a pivotal role in accelerating BI Animal Health’s (AH) digital transformation within the OTC and Nutraceuticals segment. You will spearhead our shift towards digital excellence across the MIDI region’s markets by driving e‑retail transformation, building strategic partnerships, and establishing impactful framework agreements with key e‑retailers.

In this role, you will lead and optimize activities across major international platforms such as Amazon and others, ensuring best‑in‑class execution and market leadership. A key part of your mission will be to empower, guide, and upskill local Marketing and Sales teams, enabling them to meet and surpass digital excellence standards.

Ultimately, your work will directly contribute to unlocking significant commercial growth—achieving e‑retail sales expansion at least twice the pace of brick‑and‑mortar channels, positioning BI AH as a digital leader in the region.

This position is based in Amsterdam and reports directly to the Head of BU Companion Animals AH.

This is a fantastic opportunity for an experienced professional who wants to be part of a truly innovative and revolutionary team! Join us if you want to make the difference. 

YOUR KEY RESPONSIBILITIES

• Drive digital transformation across MIDI markets by embedding e‑retail excellence standards and fostering digital adoption.
• Engage and manage key stakeholders at global, regional, and local levels to secure resources, alignment, and commitment to digital initiatives.
• Define and execute KPIs and digital roadmaps that guide markets through adoption, optimization, and performance improvement.
• Ensure high-quality content and product data, tailored to platform and customer requirements across all relevant markets.
• Implement consistent performance measurement frameworks, leveraging metrics such as conversion, click-through rates (CTR), and return on ad spend(ROAS) to drive optimization.
• Lead annual negotiations with key e‑retail partners and secure mutually beneficial agreements.
• Develop and manage cross-country framework agreements with major regional e‑retail customers in alignment with global account strategies.
• Oversee best‑in‑class implementation by local Key Account Managers (KAMs), ensuring alignment with E‑Retail Excellence standards and robust performance tracking.
• Drive category leadership and sales growth through strong platform strategies and seamless coordination with GSAM and local KAM teams.
• Establish and grow direct business relationships with key marketplaces (e.g., Amazon, Bol), ensuring optimized listings, activation excellence, and effective investment planning.

WHAT YOU SHOULD BRING TO THE TEAM

• Bachelor’s degree in business administration combined with digital specialization.
• At least 7 years of professional experience in e-retail, covering at least two of the following: manufacturer, platform (Amazon, Google, Bol), retailer, or agency.
• Demonstrated international experience in managing e-retail activities across multiple markets.
• Expertise with Amazon and Bol Seller/Vendor Central.
• Proven track record of sales and activation success with complex product ranges on Amazon and Bol (both quantity and quality).
• Strong understanding of the digital landscape.
• Highly proficient with digital and technical tools (i.e. Keepa, Semrush, Google Manufacturer Center, and Seller Central environments).
• Ability to transform mindsets and lead teams into the digital arena, fostering digital adoption and innovation.
• Proactive, growth-oriented mindset, demonstrating agility, resilience, accountability, and strong leadership in fast-evolving digital environments.
• Ability to build strong partnerships, collaborating effectively with diverse internal and external stakeholders to drive cross‑market success.
• Strong communication, interpersonal & time management skills.
• Ability to deliver on ambitious growth goals and to navigate complex multi-market initiatives.
• Skilled in customer P&L analysis, leveraging financial insights to shape profitable growth strategies and execution plans.
• Ability to craft compelling selling stories and to develop clear negotiation strategies.
• Ability to identify mutual opportunities and win customer and platform buy-in to realize joint initiatives.
• Fluency in English & Dutch is required.

WHAT WILL YOU GET IN RETURN?

Next to working in a Global Top Employer certified company that offers you the opportunity to develop and challenge yourself while learning from a fast-paced environment: 

• Be part of a wellbeing-oriented organization (Premium access to Headspace, OpenUP and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being) 

• Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium (languages + training programs) and our Virtual Campus Lifelong learning at our Virtual Campus | Boehringer Ingelheim (boehringer-ingelheim.com) 

• A competitive salary range based on seniority and skills (plus annual bonus, 8% holiday pay and a company pension scheme) 

• Green mobility package where you get compensated even for cycling to the office – which is an inspiring, sustainable (platinum-certified) building  

• Hybrid workplace model – flexibility to work from home within the respective country and the office and 31 vacation days to re-energize 

• Option to temporarily work from abroad for a limited period (up to 30 working days) - - if applicable. 

• A diverse team and close interaction to international colleagues - We enjoy fun activities and celebrations (e.g., Team events, Christmas Party) and value a respectful working atmosphere! 

What’s next?

Please submit your application before 5th February 2026. We will have a look at your CV and cover letter. If we see a match, we will invite you for an interview to get to know each other. We will keep you posted during the process!

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.