Brand Manager Vaccines Belgium; CSL Vifor Marketing
An exciting opportunity for a Brand Manager Belgium; responsible for leading the creation and development of effective brand strategies to maximise profitability, market share and growth outcomes, and delivering them with flawless execution.
This role will be a hybrid mix between Field and office and work in collaboration to ensure alignment with the marketing manager and the broader cross-functional team members as part of a high performing team.
This role has the main objective for c o-development and effective delivery of brand strategy for CSL Seqirus in the Belgium market and to be the "brand champion" and internal point of reference for all product-related queries.
Main accountabilities and task:-
- Leading and integrating market research into strategic and operational activities
- Development of strategic and operational local plans and budgets for vaccines
- Engaging with thought leaders and professional societies
- Managing the execution of marketing programmes and initiatives as per strategic and operational local plans
- Tracking and acting upon performance metrics to increase marketing effectiveness
- Managing marketing budget and vendors
- Collaborating cross-functionally and with the CSL Seqirus team
- Initializes and evaluates market research, market conditions, and competitor’s data, extracting and implementing country-specific insights into the local marketing plan
- Development and execution of cross-functional strategic and operational plan for vaccines
- Contributes to the identification of business threats and to the development of related contingency plans
- Builds relationships with thought leaders and professional societies
- Manages the annual operational plans and budgets for the products under his / her responsibility in the country
- Assists in the development and implementation of local tactics, incl. prioritizing appropriate targeting, positioning and messaging across all customer segments
- Creates sustainable, long-term relationships with thought leaders and professional societies
- Works effectively with field-based staff (incl. sales reps), training them on strategy, materials and other product-related capabilities as well as providing support for local programs and initiatives
- Ensures key performance metrics are in place, tracking and reporting KPIs to enable adherence to and tracking of local marketing budget
- Manages external vendors / agencies and leads day-to-day operational projects
- Collaborates cross-functionally and liaises with global / region to enrich the brand strategy and tactics and share standard methodologies and market best practices
Qualifications Skills and Experience
- Bachelor degree in a relevant field
- Minimum 5 years of experience in the life sciences industry
- Minimum 2 years industry of experience in marketing roles
- Strong track record of strategic and operation planning for healthcare products
- Understanding of medical aspects of therapeutic area along with willingness to develop in-depth expertise
- Knowledge of the local legal and regulatory landscape
- Strong interpersonal skills with demonstrated ability to work with key customers, such as KOLs and developing opinion leader programs
- Fluent Dutch, French, English both in oral and written communications
- Ability to travel at least 20-25%
- Highly Collaborative
- Entrepreneurial mindset
- Experience in the vaccines market preferred
About CSL Vifor
CSL Vifor aims to become the global leader in iron deficiency and nephrology.
The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care.
For more information, please visit viforpharma.com
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